Theressa Logan, owner of Halfmoon Diaper Service and distinguished graduate of BCIT’s Marketing/Public Relations program, says that her greatest satisfaction comes from talking to her clients.
Her full-service cloth diaper company encourages new families to embrace cloth diapering as an easy, economical, and environmentally-friendly alternative. Her slogan is “The natural choice for your baby, our planet and you.” She advises other new business owners to be creative with their marketing strategies. “Be persistent but not pushy, show your enthusiasm and believe in your product or service!” she says.
When not running her business, Theressa can be found cooking Indian cuisine, watching foreign films, hiking through the forest with her two dogs, and enjoying a good novel. She is proud of her recent DIY home renovation, and dreams about future home and garden designs. Her final word on life as a small business owner on the Sunshine Coast: “Build partnerships with other businesses. Attend every craft fair, baby fair, farmers’ markets. Do whatever it takes to get noticed.”